17
Years of experience
Rostand
About Me
My expert
areas
Skills
Python & SQL Development
Data Engineering & ETL Pipelines
Power BI & Data Visualization
Cloud Platforms (AWS, OVH Cloud)
Shell/Bash Automation
KPI Modeling & Revenue Assurance
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17
Years of Experience -
150
Data Architecture Coverage ( Operational Indicators) -
10
Monthly Data Processing Volume (CDR Records in Millions) -
40
KPI Implementation
Education
Experience
Exp 2
Align Infotech
Marketing & Data Analytics Intern
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Analyzed PPC campaign performance using CTR, CPC, and conversion metrics; improved ad reach by 15%.
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Presented A/B testing insights to stakeholders, enhancing Google Ads relevance scores by 18%.
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Managed Google Shopping feed schema and taxonomy; increased search visibility by 27%.
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Created performance dashboards for campaign reporting using ROI and engagement metrics.
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Assisted in keyword research and structured bidding strategies to optimize campaign performance.
Exp 1
Hexaware Technologies Pvt Ltd
Software Engineer – Mendix Developer
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Developed Mendix applications by designing modular workflows, improving feature rollout speed by 38%.
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Built an SAP-integrated master data module automating vendor and customer data entries, reducing inaccuracies by 46%.
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Integrated REST, OData, and SOAP APIs for external data ingestion, improving latency by 40%.
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Ensured consistent version control and streamlined deployments using branching and automated release cycles.
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Worked closely with business stakeholders to align technical solutions with business requirements.
Certifications
Mendix Intermediate Developer
2022
Mendix Academy (Online)
Microsoft Azure Fundamentals (AZ-900)
2023
Microsoft / Certiport (Online)
Digital Marketing – Google Digital Garage
June 2020
Google Digital Garage (Online)
Projects
Digital Marketing Strategist
Google Digital Garage
Digital Marketing Strategist
Skills Used
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing
- Google Ads & Keyword Bidding
- A/B Testing
- Campaign Analytics & ROI Tracking
- Google Analytics
- Email Marketing
- Python (for clustering & segmentation)
- Audience Profiling & Segmentation
- KPI Tracking & Dashboard Reporting
Key Roles
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Designed and executed a multi-stage digital marketing campaign for a simulated retail brand.
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Applied SEO/SEM techniques and ran email campaigns aligned with conversion goals.
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Conducted audience segmentation using behavioral and demographic data from 5,000+ user profiles.
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Implemented clustering algorithms to define high-intent user segments and optimize keyword targeting.
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Analyzed 200+ keyword combinations and selected 65 high-performing keywords.
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Improved ad quality scores by 28% and reduced funnel drop-off by 23% using performance data and campaign refinements.
